Twitter Ads试用

前些天收到Twitter广告平台的推广邮件,50$的免费credit。作为从业人士有点好奇于是就稍微试了一下。

界面做得是很漂亮的也带着明显的twitter风格,bootstrap什么的。里面的内容相比一般的广告系统来说十分简单,只有两个tab,campaigns tab是campaign的设置和report,analytics tab是timeline和follower的analysis和visualization。

Twitter campaign的设置很简单,除了日期,总预算,每日预算和投标价格之外就都是targeting了。可以根据用户的兴趣,地理位置,设备,性别来进行投放。兴趣是重头,是可以随便输入由系统自动补全成内置的兴趣条目的,总数估计要以千计。在调整targeting的时候页面右边会实时给你一个大概估计的目标用户数。事实上投放的广告就是自己的tweets,可以手动选择一些也可以由系统自动选择。竞标成功的话效果就是你的tweet出现在别人的timeline里面,当然是带着promote的标签的。而收钱是按照engagement收的,用户对promote的tweet进行点击,回复,收藏,retweet或者开始follow你,这都算作engagement。竞标的价格也就是单个engagement的价格,推荐的竞标价是2$左右。

我基本上稍微玩了几天就把50$的credit用完了。一共产生了4000个左右的Impression(展示次数),engagement的次数就很少了。。有几十个点击,但回复和retweet就只有几个。应该是因为广告不够吸引人,都是我随便发的一些tweet而已。。另外一开始没设置地理位置的限制,于是瞬间多了几个不知道说什么语言的follower……赶快去加上了限制在中国和美国。

Analytics的部分功能不多,随便看看还是挺有意思的。可以看到twitter其实还是track了你的follower的增减历史,每一条tweet产生的engagement。另外还有follower的兴趣分布,地理分布。我观察了一下,基本上follow我的都是搞IT的,而gaming居然压根就没出现。。

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Hosting Migration

用了五年的hosting到期了,因为hostmonster的新用户价格要比续租便宜很多,于是跟上次一样重新开了帐号然后把现有的几个网站迁移过去。

因为都是些blog之类的站点不太在意downtime,迁移很容易就完成了。手工重建数据库用户和迁移域名稍微麻烦点,但也就是重复一下没什么困难。比较恼人的是新换的ip又是个被墙的,用hostmonster又想让国内的人访问的话得做好买独立ip的准备。

我当初买这个空间就是为了放blog,以及偶尔放点页面。那时候还是blog比较红火的时候,WordPress和blogger都很红且都被墙,国内还很多人用Live Space,各种blog提供商方兴未艾但比较下来还是自建比较爽。

一转眼五年过去,还写blog的人少了大约九成?互联网服务进步了太多。SNS网站满足了绝大部分人blog的需要,还做得比传统的弱联系blog站更push,连原文带评论全推到你面前。Twitter和大批clone满足了绝大部分基本不会写140字以上blog的人的需要。现在如果还有人要新开”blog”的话我大概会推荐ta直接去用Tumblr或者Calepin

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Why I Moved Away from Tweetbot

I bought Tweebot and used it for a week. Then I switched back to official twitter app. Here is why.

Tweetbot does have some “personalized” features. It has a dark theme and fancy sound effects, but I don’t really care about these stuff. It has left/right slide gesture, but I found them not intuitive and hard to memorize. The double/triple click is not always detected, so sometimes I have to click lots of times of a tweet and feel myself silly. The customizable tab looks useful, but not for me. What I want is to use a list as a tab, like what I do with Echofon for Mac. But Tweetbot doesn’t support that.

Besides these specious features, Tweetbot has some shortcomings compared to official app. “Discover” is an important part in official app. I check it at times and find it interesting.  Another crucial advantage of official app is speed! When view conversations or tweet detail, official app is obviously faster than Tweetbot.

Tweetbot does have a few delicate features that worth noting, such as the “unread counter”, and “select the last photo from library”. However after all, official app is a much better choice for now.

—–After a year——

Using Tweetbot on iPhone and iPad. Maybe just tired of the look and feel of the official app.